MY SUPERPOWERS
Turning brands into market leaders
Solving Problems Before They Even Exist
Rich life experiences have refined my problem-solving skills. Through adaptation and determination, I turn challenges into growth opportunities.
Marketing Alchemy: Turning Data Into Gold
Data is more than just numbers—it’s the key to successful marketing. By analyzing trends and A/B testing, I uncover insights that drive results-oriented campaigns.
Customer Obsessed (And Proud of It)
Effective marketing starts with smart segmentation, tailoring messages and experiences that influence, driving deeper engagement and stronger results.
Leadership In Action, Not Just in Theory
I walk the walk, setting high standards of excellence while fostering a supportive environment where teams are empowered to grow, innovate, and deliver.
- BRAND MANAGEMENT
- MARKETING STRATEGY
- DIGITAL MARKETING
- TEAM LEADERSHIP
- eCOMMERCE OPTIMIZATION
- INTEGRATED MARKETING
- ENGAGEMENT & RETENTION
CASE STUDIES
Revolutionizing businesses one campaign at a time
PADI Worldwide
The Challenge
Engagement & CRM KPIs were at an all-time low.
The Fix
Automated tasks, optimized reporting, and focused on tangible, results-driven goals.
Emails based on behavior were doubled, leading to increased repeat purchases.
Segmentation content was implemented in all campaigns
Impact
CRM revenue grew by 30%, engagement metrics doubled.
PADI Club
The Challenge
PADI’s subscription model remained unprofitable.
The Fix
Launched a super-targeted web experience: subscribers vs. non-subscribers, auto-renew vs non-auto renew users, free vs monthly vs annual subscribers.
Created benefit-specific emails for highly-segmented audiences.
Added new demand generation channels (push and app notifications).
Impact
Brand equity increased, driving 30k new paid subscriptions in 10 months.
Beachbody
The Challenge
Set up as a B2B model, Beachbody struggled to market directly to consumers.
The Fix
Using customer data and market research, redefined brand experiences to meet customer needs.
Enhanced personalization across channels to increase brand awareness, repeat engagement, and free-to-pay conversion.
Impact
LTV increased by 17%, annual upgrades increased by 67%
Herbalife Nutrition
The Challenge
Negative media coverage and weakened brand equity.
The Fix
Built North America’s first paid social team to drive brand sentiment, NPS, and engagement.
Impact
Boosted brand sentiment by 7%, reengaged 200k legacy users, and delivered 300% ROI.
Sample Work
PADI Club Acquisition Email
Segment: PADI Gear or conservation audiences who did not join PADI Club.
PADI CLUB SOCIAL POST
IG post promoting the launch of a new Club benefits: 25% off certification card.
PADI ‘LIVE UNFILTERED’ WEBSITE
Brand awareness effort targeting Millenial and Gen Z demographics.
‘LIVE UNFILTERED’ LAUNCH VIDEO
Video launched as part of the ‘Live Unfiltered’ multichannel initiative.
BEACHBODY LIFECYCLE EMAIL
Segment: Users who did not sign up to Xtend Barre in the last two years.
Herbalife DYNAMIC Newsletter
Revamped multi-language weekly newsletter sent out to distributors.
ANA VIGO 